The Community

We celebrate the runner in everyone, and find every moment along a runner's journey, from finding the right running shoe to crossing the first finish line, meaningful and memorable. We believe in the power of connectedness, which is what makes us fanatical about supporting our local communities, bringing people together, and championing the power of running.

Core Values

Put people first

Do the right thing

It’s a privilege to serve

Create value with every action

Lead and influence in all we do

Engage and empower our community

Be present in every moment

Work, sweat, and live passionately

Run together

Our History

Our roots run deep in running, community, and local ownership. In 1976, Sally Edwards and Elizabeth Jansen opened the first Fleet Feet in a well-worn and well-loved Victorian house on J Street in Sacramento. Their commitment to providing a place where every runner of every level could find inspiration, motivation, and know-how created the brand DNA that exists today in every Fleet Feet across the country. Over the years, this DNA evolved in powerful ways thanks to strong leadership, indomitable resolve, and a commitment to serve. Here is our story.


Meet Robyn, Your New Best Friend

Hello! As the corporate office’s longest-tenured employee and Vice President of Development, I will be your first point of contact. Whether you dream of opening a new franchise, operating a store, converting your independent running store, or selling your independent running store, I can walk you through the process, answer questions, and help you to make your dream a reality. ... But I’m not the only one! You’ll also meet Brian, Frank, Lisa, Matt, Vicky, and others who will help you with site selection, lease negotiation, buildout/remodels, training, and on-boarding in all aspects of operating a Fleet Feet store. I encourage you to submit an inquiry form to start the process. We look forward to meeting you!

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